Keywords will undoubtedly always play an integral role within all SEO strategies.
I’ve just started to research keywords for a new post I’m writing about the Genesis Framework for WordPress. I want to show you how to utilize the best SEO keyword research tool to its best effect.
Having bought one of Genesis’s child themes, the Eleven40 Pro (this one), I am astounded at the comprehensive nature and responsive design in many of the Genesis themes. Some, however are still HTML 4 – so are non-responsive.
What is Responsive Web Design or RWD?
‘Responsive‘ is all about your website being viewed on all monitor sizes from mobile phones and tablets to laptops and desktops. The responsive site will adjust via the fluid grid concept to any size, and still look good – this is based on percentages and not pixels and points.
How do you know if your theme or website is responsive?
Re-size your browser. If the elements adjust accordingly to fit neatly in the window, it’s fully responsive – otherwise it’s ‘old school’ which runs off the page out of view!
As I’m enjoying the Genesis Eleven40 Pro’s features and functionality, I want to tell you why it could be well worth your while choosing a Genesis theme to help showcase your website. The Genesis Framework is one of the most popular in use by many WordPress bloggers!
Enough of WP themes – back to keyword research!
My keyword research tool of choice is Jaaxy; it’s the Enterprise version of the software that comes with some awesome and unique features compared to other keyword research tools out there. I will get into those as we go on!
3 Powerful SEO Keyword Research Tools
There are loads of useful research tools out there, but my choice of keyword search software out-performs the competition with more accurate live keyword data, and it not only returns keywords, it conducts an array of other related SEO stuff.
1). Jaaxy – (FREE for 30 Searches) is one of those keyword tools that has been well designed and tested to return quality, accurate data. I’m not saying that other keyword tools don’t, but Jaaxy outperforms the competition in several associated key areas. See Jaaxy Review here…
Once you have done your keyword research using the top main menu, you can then utilize the following hidden gems within the program on the secondary tabbed menu:
- Site Rank: Find out the ranking of any keyword from any URL (you would generally track the progress of one of your chosen keywords on your website).
- Competition: Check major websites that are competing for your keyword.
- Website SERPS: In this area, the top 10 ranking sites for your keyword are displayed from either Google, Bing or Yahoo. A fantastic bonus is that you can select any of these ten websites and view certain details about them, like meta description, meta keywords, word count, links on the site, keyword density and other ranking info.
- Affiliate Programs: Looking for affiliate programs connected with your keyword – this little beauty gives it straight to you!
- Brainstorm: This is a great addition for any marketer who needs a little inspiration for their next post. You’ll find loads of trending information and other popular stuff!
2). Ubersuggest – (Free) is another excellent resource to use alongside Jaaxy.
It’s a powerful program that takes any keyword you provide it with and returns comprehensive lists of numerical and alphabetized variations of the original keyword.
Here, I have plenty of results returned giving me the opportunity to investigate more useful keyword phrases.
3). Bing Keyword Research Tool – I’m sure you are using Bing Webmaster Tools as well as Google Webmaster Tools & Analytics. If not, now is the time to sign up to them.
From your Bing dashboard, click on Diagnostics & Tools > Keyword Research, then search away.
This is a useful tool as you can search for several keywords in the one go rather than be curtailed to simply a single keyword.
The results are broken down into smaller keyword phrases which now gives me even more food for thought!
Keyword research can be lengthy, however don’t rush it and settle for second best when a little more attention to detail could yield some more superior data. This is such an important part of operating a website successfully. Do it wrong, and you won’t get decent amounts of traffic, if any!
Keyword Relevance & Meaning
When you next get down to research your keywords, are you sure that you are finding and using the right ones?
I say this, because so many people just open a research tool and look for a highly searched keyword without caring about the finer details – like relevancy and meaning.
Is your selected keyword relevant to the article topic? It must be.
Does your keyword make sense? It must.
Found a Topic, Need a Keyword
As I’m impressed with my new WordPress theme, I want to show you why it is great – so my topic revolves around the Genesis Framework for WordPress.
But, before I write a post about it, I must undertake my research effectively to find a single primary keyword to use. I also want to extrapolate other optimum keywords and keyword phrases that could be included in the article.
Always think about writing good, interesting copy and that way you will be automatically creating keywords that you are unaware about – Google will then extract anything it thinks fit. Be natural in your writing, as if you were speaking it.
This research is vital for SEO purposes. Get it done right, and your article has a much greater chance of ranking well in the SERPS, get it wrong and you are virtually wasting your time.
Keywords are the foundation to your website house. Don’t build on sand!
Finding Relevant & Meaningful Keywords
How to research keywords properly:
On opening Jaaxy, I type in my initial keyword phrase. I have chosen ‘genesis framework for wordpress’, and here are the results Jaaxy has thrown up (view is of Jaaxy Enterprise version):
Note: Don’t be tempted to use keywords that mean nothing. Most of them above are reasonably good, except perhaps the first one in the list – genesis wordpress theme free, and here are two reasons why I am not selecting this particular one:
- genesis wordpress theme free is meaningless. It should be genesis wordpress theme for free.
- The Genesis WordPress themes are not free – so it’s not relevant.
Anyhow, from this start we can still see a bunch of good keywords indicated by the green KQI (Keyword Quality Indicator) and marked in red, namely:
- wordpress genesis themes
- genesis theme review
- download genesis framework
- genesis framework themes
- genesis wordpress themes
- wordpress genesis theme
- genesis wordpress theme
- genesis framework for wordpress
You can see beside each keyword a host of useful information regarding the search stats. To get a better understanding of what each column means, refer to the Jaaxy review for a breakdown.
I now have eight relevant keywords to include in my article, so set to begin writing.
Keyword Research Made Easy
Don’t be greedy and opt for irrelevant or meaningless keyword phrases, and don’t chase after those with a QSR (Quoted Search Results) of more than 300 – there will be too much competition for you to get a good SERPS ranking.
Also, don’t just target keywords with very high monthly searches just because you feel you will be getting more traffic. Yes, you may – but what is the use of loads of people coming to your site if you cannot offer them what they are looking for? It’s much better to get fewer who are genuinely interested in your content.
We call this ‘low hanging fruit.’ Fewer keywords with lower competition equals a greater chance of improved rankings.
This video shows you an effective keyword selection process which can also yield good results.
To get more help in all aspects of marketing, why not consider:
Finding good keywords may not always seem as easy as you think. Many folks just dive into Google and grab the first one that appears.
But, by taking the right approach and using the best tools available to you, there is no reason why you can’t get the best rankings in the SERPS, and perhaps you’ll surprise yourself and end up on page 1 of Google – then you are in business!
Keyword research does have an impact on your overall SEO, and it is well worthwhile spending time and doing it properly – otherwise, “what’s the point?”
Have you any meaningful or related comments or questions on keyword research or any other marketing issue? Please share any experiences, we are eager to learn more…
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