Do You Know What Affiliate Marketing Is?
It is quite surprising how many people don’t know what affiliate marketing really is. In a poll on a popular blogging website, readers were asked whether they had ever done, or thought of doing any affiliate marketing on their blogs. The results showed some surprising findings:
- 30% of readers said they did it on a regular basis
- 25% admitted to doing it occasionally
- 27% said they had never done any sort of affiliate marketing on their blogs
- 14% had no idea what affiliate marketing is
So, I want to address the issue for the benefit of the 14% of people who have no idea how to become an affiliate marketer. let alone what affiliate marketing is about. Here’s a very basic introduction to help you understand what it is and also get you started.
What is Affiliate Marketing?
Maybe the simple explanation for what affiliate marketing is could be described as follows:
It is a way of making money on the internet (online) whereby you as a publisher earn a commission from a business by promoting their product, site or service.
I look at it as a form of ‘back scratching’ – I’ll help you and you help me. It’s a method that works extremely well from both points of view, by gaining extra business for the company while making money for you, the affiliate marketer.
How Does Affiliate Marketing Work?
You as a publisher place a link, referred to as an affiliate link on your page or post that will direct visitors from your blog directly to another website, where they can then buy or sign up to a product or promotion.
There are different ways of earning a referral fee depending on what type of action is taken. The most common is just using a referral affiliate link, which links to a particular product, which is hosted on a site like Amazon. There are, of course thousands and thousands of sites which offer an affiliate program.
Commissions are usually a percentage of the sale, but they can also be a set amount per conversion.
Other kinds of affiliate marketing take the form of referring a visitor, who then takes action on the site, such as giving their name and email address to sign up for something specific. Taking surveys is yet another way to earn a fee where contact details will again be supplied.
The Way it Works
On creating an affiliate link, the advertiser will supply it to you, the publisher. The link will already have either their own, or your requested tracking code embedded into it. Advertisers need to know certain information about where the link came from and who owns it, etc.
Therefore, when the affiliate link is clicked and a conversion is made, the transaction will have been tracked by the advertiser, probably using a cookie when the visitor clicked the link and made the purchase.
Sometimes an advertiser may have given the publisher a ‘coupon code’ especially for their readers to use which also helps to track conversions.
Examples of Affiliate Links:
Here are various publications for affiliate marketers on how to make money online. If you click any of the images (which contain the affiliate link), you’ll be taken to Amazon.com where the books can be purchased.
Benefit for Advertisers:
Advertisers tend to prefer affiliate marketing as a method of promoting their products because they only need to pay for the advertising whenever a conversion is made.
Benefit for Publishers:
Publishers usually like affiliate marketing because when they find a relevant product to their niche the earnings that can be generated can be substantially more than from any cost per click advertising campaign.
Why Affiliate Marketing is Ideal for Blogs
There are several other ways to make money from your blogs apart from affiliate marketing, but if you can adopt this method, it can be well worthwhile. On the other hand, perhaps this type of marketing may not suit your blog or website, if that’s the case leave it alone.
However, it is a very good way of earning money from your writing, as all you have to do is to offer relevant stuff to your readers. Some may not click your affiliate links but for the others who do you’ll have a chance of earning a commission – not to be sniffed at!
Being a successful affiliate marketer is all about developing a trustworthy relationship between you, the publisher and your readership. The deeper the trust, the more likely your readers will follow your recommendations.
Whatever you do, DO NOT promote the wrong product, as the trust will immediately be broken and your efforts will be completely negated.
Affiliate Marketing – Easy Money or Not?
Done right affiliate marketing can be very lucrative indeed, but it is definitely not an easy way to earn money. Many people who attempt it, don’t make very much because they fail to take in several factors which include:
- traffic volume (high traffic will help a lot)
- offering relevant products
- offering quality products
- building trust with your readership
- having readers who are in a ‘buying mood’
- you being able to write good website content
- and more…
Another area worth mentioning is the risk of over-promoting low quality products through aggressive marketing techniques. This will result in you damaging your brand as well as your reputation.
Always be selective as to how and where you place your affiliate links, and DO NOT overdo them within your post as Google will be sure to penalize you for over promotion.
As an affiliate marketer don’t feel that every post has to have referral links just for the sake of it. If the copy topic is specialized and there are no related products to promote, don’t do anything. Just concentrate on writing high quality useful and interesting content. Always put your readers first, and not your affiliate commissions!
Do you want to learn how to become proficient as an affiliate marketer and learn from the professionals?
There is a phenomenal training available where you can join for FREE!
This is an unbeatable offer that is surely worth a try…
you’ve got nothing to lose – so have a go!
You now know how to become an affiliate marketer, so what are you waiting for? Join the millions of affiliates who are already earning online big time!
If you have any affiliate marketing ideas, suggestions or experiences, please share them with us here…
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