In the 21 years since its initial launch, Google has managed to make quite a name for itself. It is not only the most popular search engine in the world, but it has also become a really important tool for business, as well.
Google can help small businesses (and large!) who want to develop professionally. There are numerous features you can take advantage of, from basics to analytics and ad revenue. Google can be the one-stop-shop for your business, so let’s take a look at what it has to offer and how it can help.
1. Google Analytics
Google Analytics is, perhaps, the most important feature when it comes to your small business. With the help of Google Analytics, you can measure all kinds of extremely relevant metrics that make a massive difference. They actually impact your business in important ways. The more you understand about how your business is doing, the better you can monetize it.
Who are your primary users & customers?
One of the most crucial things you need to do is identify who your customer base is. Who are the people visiting your website? Google Analytics can help you narrow down a lot of highly relevant information about them. That includes gender, age, location, marital status, interests, preferences, etc.
Knowing intimate details about your target customer is essential for your marketing strategy. That way, you can cater to them specifically, and much more effectively. That is not only true for ads, but also the content on your website.
How much time do people spend on your site? Why do they leave?
You can also find out details related to the amount of time people spend on your website. That includes product pages, etc. and how much time it takes for them to decide to purchase something.
Or, on the contrary, you can receive valuable information related to why people leave your site, or after how long. All this information can significantly contribute to the way you run your website. It will impact any changes you may want to make.
For example, if you learn that your website takes too long to load and people consequently leave, then you can work on improving load speed. That will increase customer retention.
How do you rank compared to the competition?
But it’s not just information strictly related to your own business and website that is important. Your individual ranking and how it compares to that of your competitors is also highly relevant. That gives you an idea of where you stand, and whether you can improve anything about your strategy.
A lot of the time, improving your ranking is just a matter of making a few tweaks when it comes to keywords and links. You will be surprised at how you can jump in rank overnight with a few quick fixes.
Where does your traffic come from?
You might also want to know where your users are coming from. There are times when traffic spikes suddenly and it can be very helpful to find out where. That gives you an idea of what can help you bring traffic to your site in the future.
For example, you may learn that an influencer mentioned you on social media, thus sending over followers. Or a blogger linked to your site. That teaches you how you can leverage relationships or similar opportunities.
2. Google AdSense
Google AdSense can be your ticket to making money off your website. While there are other ways to monetize your site now (such as affiliate links), AdSense can still help your business. Here are some ways to make the most of Google AdSense for your business.
Have the right site
The first thing to know about AdSense is that not all sites will work equally well. The type of site that does really well with AdSense and makes a lot of revenue is a site that a) has a lot of content and b) has a lot of traffic. Several types of sites will fit into these categories, including social platforms, WordPress blogs, forums, news websites, and a few others.
You want to create great new content constantly that attracts new readers and also retains them long-term. That way, you can optimize it for ideal ad placement.
Have the right ads
Not all ads are created equal. Google AdSense puts a few different types of ads at your disposal, depending on the kind of business you’ve got and what your aims are. You have video ads, ads that only feature text, ads that have images, etc.
Google gives you the options, but it’s up to you to pick the right ones for your site. Different audiences will respond to different kinds of advertising. Additionally, you need to be careful about volume. You don’t want to overcrowd your pages with a high ad-to-content ratio.
Monetize all kinds of content
Something to remember is that content is not just text-based, and that you need to monetize every type of content you create. So, for example, if you post images or infographics, you still want to place appropriate ads on that page.
Not only that, but if you’re on YouTube, that’s part of Google as well. That means you can also monetize your videos via AdSense. In fact, it can be a big revenue driver for your business. More and more people are attracted to video content over written content.
Use AdSense Custom Search
Don’t forget about unique features such as AdSense Custom Search. That’s a really helpful feature that enables your users to search for content on your website. It helps by providing a valuable user experience, but also by placing ads among the search results.
One of the best things about Google is that it can help people discover your business. The better you are at search engine optimization (SEO), the higher you will rank on Google search.
Now, Google has an actual optimization product that can help – Google Optimize. But, there are other ways in which you can improve your SEO game and rank higher on Google. It mostly involves telling Google certain things about your website to help it place you better.
As long as you give it the right information in the right way, it will do all the work for you.
Pick appropriate titles – Your titles are important because they let Google know that it can separate your pages from others online. Titles should be short, descriptive, relevant, and unique, as much as possible.
Learn how to use keywords – Keyword use can make or break you, so learn how to do it right. As of late, keywords need to be used strategically, as do links.
Use headings – Your content should be broken up by headings. That makes it much easier to navigate. In addition, you can place smaller or larger headings, depending on the hierarchy in the content.
Use description meta tags – Write out a short description of your content – that helps Google organize your content within the search engine. It will also probably display the snippet for users to peruse before clicking.
Understand how to structure your URLs – Google relies on unique URLs to index different content and accurately refer users to it. So, you need to work on making them different and descriptive.
Tell Google which pages to crawl and which ones it shouldn’t – Getting on Google isn’t difficult, because Google does it for you automatically. It has “crawlers” that regularly search and identify new websites and pages.
All pages are typically subject to crawling unless you tell it not to. You may want to remove certain pages, either because they include sensitive information, or because they’re irrelevant to users.
Submit a sitemap – A sitemap can also help tremendously. It lets Google know what’s new about your website to make sure that the information it has is updated.
4. Google Features
What people often overlook is the very basic features that Google puts at your disposal, free of charge. We take them for granted, but they all benefit us and our businesses in ways we may not even realize.
Gmail – Obviously, we all need to use email every day, especially for business purposes. There are various email platforms you can use, but none of them are as reliable as Gmail.
This is going to come in handy for leads and connections, especially if you are also using other features from the Google universe. This enables you to streamline everything.
In addition, your Google account enables you to sign in on any device you may be using, including PCs, laptops, smartphones, or tablets. That way, you are always 100% reachable and can do business remotely, no matter where you are.
Google Drive – You’re probably going to need some storage space, and there is nothing more secure or reliable than cloud storage. You have the possibility of purchasing cloud storage. But Google puts Drive at your disposal, and 17GB of free storage to use how you see fit.
We’re talking about analytics and SEO that help you measure metrics and rank high in search results. But we mustn’t forget about the various platforms that Google offers that come in handy with business. That includes basic ones like Gmail, or Drive, but also ones like Maps, or Photos.
There are numerous ways in which you can make Google work to your advantage. It’s all a matter of finding the features that best fit your business.