6 Principles of Building a Business Online
‘Success’ is more about DOING the things you know you ought to, rather than discovering the secrets you don’t yet know.
Acorns grow into large oak trees – but it takes them a long time. They have to face up to all sorts of weather year after year – but they still continue to grow. Your online business should be likened to this tiny acorn.
To help you plant this acorn, and teach you how to build your business online, I want to point you in the direction of the #1 Learning Course on the web – which won’t cost you a dime to create a starter membership!
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“Don’t wait until you know who you are to get started. The way you figure yourself out is by making things.” Austin Kleon
Getting started can be daunting, but it really doesn’t have to be. Galvanize your thoughts and just take a step at a time.
Get to grips and deal with all the excuses, like:
- no experience
- no time
- no skills
- no obvious ‘passions’
- no history of sticking at projects
- no money
- no community network
When you start, your excuses will dissolve and your fear will recede.
Inaction will sow seeds of doubt and fear whereas action breeds confidence and courage.
“If you want to conquer fear, do not sit at home and think about it.
Go out and get busy.” Dale Carnegie
Starting will open the doors of opportunity and self discovery. Ideas will start to form, and passions will grow while a sense of discipline will also develop. This all comes down to just ‘starting‘ your online business.
You may not realize it, but your next big thing might just be that little thing in front of you right now! It’s all about taking action and seizing moments, making things happen – as things don’t happen by themselves!
2. Putting Readers First
Starting is merely a mindset, not just a moment in time to be ticked off on a whiteboard or jotter pad.
There are a few vital questions you need to ask yourself as you plan your business…
Who are your readers?
What are their…?
Gain clarity about the change you want to see in your readers. If they find little or no reason to remain on your site, why should they? By identifying and addressing what you reader wants, you will be well on the road to getting quality traffic to your website.
Always remember – a blog has maximum impact when people are left different as a result of reading it…
..and consistently ask these 3 questions:
- who are you readers?
- what do they need?
- how will they change?
Like a visit to a great restaurant, you want to be presented with the best food, so serve your readers up with the best:
- and more…
Don’t be tempted and swayed by attractive tidbits on the side, which YOU THINK might help the bottom line, like:
- acquiring traffic
- changing strategy
- false profile
- aiming for profit
- egotistical stuff
- unrelated content
This will quickly divert you away from your core principles.
3. Usefulness is Definitely King
You’ll want to become a prolific problem solver, so jump right in and do just that. People need and love to find solutions, after all, isn’t that what Google and the other search engines thrive on – it’s their ‘bread and butter’!
Make sure you build problem ‘spotting’ into your daily workflow. Joining community forums is a good place to research relevant problems within your niche.
Once you’ve found these, you can then offer your solutions, so next you must build problem ‘solving’ into your workflow.
Usefulness becomes the ‘Change‘ you can bring to your reader.
4. Build a Cultural Following
Tribes and other cultures need leadership. As you become authoritative in your business, you will assume a role accordingly. Own your niche so you can teach others about it.
A sense of rhythm becomes a necessity. Write regularly so that your readers await your information.
Fantastic blogs are built on many little useful actions, so don’t expect every blog to be a blockbuster. Look at it in the form of ‘one swallow never made a summer‘ or dropping a pebble into the water. Ripples will come over time.
Shared experiences invigorate cultures, while storytelling is the backbone of our evolutionary existence.
We learn from the past but must not be frightened to change. Every culture has to evolve – it’s dangerous NOT to.
5. Create Meaning
~ having a clear meaning
~ expressing an emotion or idea without words
~ having real importance or value
“Don’t compete for the moment, compete for the meaning.” Brian Solis
Be sure to avoid the following…
- sameness of copy – ALWAYS BE UNIQUE
- emptiness in the ‘like’ – BE GENEROUS AND SHARE
- disconnection between stories – CONTINUITY REIGNS
Take readers on a journey by creating opportunities that will have a lasting impact.
A sense of meaning leads to trust, authority and influence.
Building an online business should be treated like running a marathon and not a sprint. There’s no hurry, just take your time and be efficient.
Blogging awesomeness does not happen on day #1, it takes time as the accumulation of value is created.
It’s the small posts and pages that help to make the website an effective entity.
Be an author…
Become an authority
Take pride in the creativity of your website, remember these 6 principles, and soon your blog could become awesome.
Go forth and blog…
If you have any interesting thoughts on what it takes to build a business online or about anything else on this site, please do share them with us…
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