The Awesome Power of Animated Marketing Videos
If you have never considered using one of the software masters in the medium of animated marketing videos – perhaps now is the time!
Reach out to your website visitors, adjust your marketing strategy and break open the shackles of old to embrace the new! I am talking about harnessing the power of animation to create entertaining videos.
No matter what type of business or organization you are involved with, grab this amazing opportunity to skyrocket your marketing efforts by creating your own animation. It’s easy and well worthwhile too!
Captivation by Animation and Humor
Consumers like funny cartoon animation – it transfixes them!
Just as we are glued to screens of all sorts, from tablets to televisions, it’s the power of movement, animation and humor that keeps us rooted into our seats.
We are lazy, we like videos, movies and other motion types to be streamed out to us – it seems to be harder for us to be pro-active and do the work ourselves, like reading static content on a web page.
This is where a bit of entertainment can do the trick. Keep it simple and remember these points:
- Create a story – take your readers on a thoughtful and humorous journey.
- Animate a story – consumers love cartoon characters (Disney’s Tom and Jerry, the Simpsons and millions of others). Talking pictures works!
- Add humor – laughter is the best medicine, so give your readers a reason to smile.
- Engaging with them – make them feel welcome and wanted so that they’ll desire more. Humor will help!
- Hold their attention – all the above should do this!
The beauty about these videos is that you can control the production and presentation entirely. You can make the video serious or humorous to suit your targeted audience. You’re the artist, copy writer, director and producer all rolled into one – BE CREATIVE!
It has been shown that these types of animated marketing videos can produce amazing results. In a serious and fast-moving online world, the majority of people are prepared to sit back and enjoy funny animated videos, so why don’t more marketers use this approach?
Well, they are doing so more and more now. The number of animated video production companies has escalated, some offering more features than others.
Finding the Right Animated Video Production Software
1. Do It Yourself
So, where do you start if you want to start making your very own animated videos?
It is possible to get hold of free software to ‘try before you buy’. They’re OK but will have their limits, usually in reduced functionality or leaving embedded logos in finished videos (like the video I made below).
If you don’t mind the logo issue in your finished videos, I recommend PowToon as one of the easiest to learn, followed by VideoScribe. I have used them on numerous occasions to test out the effectiveness of this form of marketing.
And it works!
However, the tone of the message may be somewhat diluted as you are also promoting them!
I really like the interface of VideoScribe (7-day FREE trial) and am considering buying into this by either purchasing the software or trying out the monthly plan first (warning – you will get hooked!)
Making up your very own small movie can get addictive once you master the software’s interface and features – so unleash the design in you and tell your story!
This is a short video to show you what VideoScribe can do – also, have a look at the page it’s talking about if you are serious about making money online. It’s http://makemoneyonacomputer.com/wealthy-affiliate
Create your own amazing whiteboard videos with VideoScribe – don’t forget the free 7-day trial!
2. Outsource to an Animated Video Agency
You may not feel like making your own videos or lack the skill or desire to do so. Don’t worry, there are dozens of animated marketing video production companies that will create them for you.
Fiverr.com is one of those places where you can find people who specialize in video and animation, as well as audio and production. Putting a short animation together could cost you as little as $10 or up to $100 for a 1-minute video, not bad!
What I like about outsourcing is that you will find hundreds, if not thousands of different approaches to the creation of animated video online. From the simple whiteboard presentation with a basic soundtrack to the more professional one with a custom audio track specifically made for the video with fancy morphing graphics.
Why Create Animated Marketing Videos?
Making animated videos for your business is one of the most effective ways of getting your message out to the world. As the videos are made up of small scenes, it is easy to hold the attention of a visitor for at least a minute or two – more than the usual few seconds.
Today’s browsing web visitors do not have the attention span that they had of yesteryear. We are more impatient and seem to be permanently in a rush. So, as marketers, we have less time to capture attention spans. Without any sort of video, consumers tend to lose attention quickly and leave sites.
It’s all about efficient and concise marketing.
The Power of Production Helps to Reach Your Audience
When you make animated web videos, there are two important factors to take into account before you even start production:
- Q. How long should the video be?
A. 60-90 seconds for a cartoon length.
- Q. How long should the script be?
A. 30 sec clip = approx. 85 words,
60 sec clip = approx. 160 words,
90 sec clip = approx. 230 words.
Don’t let your viewers get bored – now that you’ve got them, hang on to them.
[short + fun + simple = most effective]
When thinking about how to make your animated video, don’t forget the following:
- Create a mood with anticipation.
- Create excitement by having a gripping story.
- Create humor, if it’s not for a serious business video.
Show the video to friends and family to get their feedback before you finally publish it. It’s amazing how other people may react negatively to something you are positive about.
Have fun with your creation and enjoy making it – it will show in the end result – and could help sign ups and sales!
Emulate What the Pros Do
It doesn’t matter what video style you are looking out for, there are loads of companies making all sorts of wonderful animation, in two and three-dimensional, and even more.
When you find any that interest you, think about how they have got their message across to YOU, and maybe you can base your campaign on something similar.
You must be both proactive and reactive with your marketing efforts.
You will be able to post these marketing videos onto a host of social media sites like Google Plus, Facebook, Twitter, and Instagram, providing people with your gems of information. What better way is there to reach out to your audience than animation combined with humor?
Don’t forget, animation translates across all sorts of demographics too!
Therefore, go forward and create funny, interesting and awesome animated marketing videos to dazzle your public with – make them addictive, amusing, wacky or cool and give your readers every reason to engage with you.
Animated video production is easy and very effective, so consider using this marketing method the next time you wish to get your message across.
Have you used animated videos in any of your campaigns, and if so were you happy with the results? Please share your thoughts below…
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